DocNow - Your digital health assistant

How Content Marketing Promotes Your Practice


Here at DocNow, we leverage content and search engine marketing to promote the practices of all our practitioners.

There are also a number of things you can to on your own to market your services. Here are some additional ideas that physicians and practice decision makers should consider.

1. Doctors have a unique perspective and patients want to hear from you. As a professional practitioner, you have an inherent authority when it comes to presenting healthcare tips and recommendations. By drafting blog content, bylined articles and helpful videos, you can promote your knowledge and connect your online content with patients seeking your advice.

2. You learn about the patients in your area. One of the greatest benefits of sharing content online is that it creates a personal connection with the patients in your area. Don’t just post content in social media or on a blog, engage with your patients online as well. The more you talk to them, the more you can learn about their needs.

3. Engagement enhances reputation and inspires referrals. Patients who are emotionally connected to their healthcare providers become informal ambassadors who are far more likely to recommend you to their friends and family. The content you share with your online audience amplifies your message and brand reach, while creating meaningful moments with your patients.

5. Content marketing spreads your brand and creates trust. How you shape and share your material is a reflection of your brand. With content marketing, you have full control of your message, how your brand looks and how your authority is presented. It’s one of the most effective ways to amplify your brand and create trust among your patients and community.


Leave a Reply

More great articles

5 Ways to Lift Your Mood during the Coronavirus Pandemic

One of the toughest challenges during the pandemic is to stay positive. Such a thing can be difficult, even in…

Read Story

How Patients Really Want to Communicate with Doctors

Intro to article Whether your goal is to improve patient experience, engagement or streamline communications, the options of technologies for…

Read Story

What Healthcare Professionals Need to Know About Coronavirus

Intro to article Healthcare personnel (HCP) are on the front lines of caring for patients with confirmed or possible infection…

Read Story

Let's Talk about what docNow

Learn how we helped 100s of practitioners.